COMPANY PROFILE

Curtis Research Associates was established in 2003 to provide manufacturers and wholesalers with market research data and analysis to improve decision making. Curtis specializes in serving industrial, outdoor power, marine, construction equipment manufacturers - many of whom utilize dealer sales and service channels.

Today, Curtis Research Associates conducts primary market research for its clients, establishing recommendations from its findings. Competitive market analysis and benchmarking of clients with competitors have become a specialty to Curtis. Curtis utilizes a tollgate process to provide clients with preliminary findings and welcomes adjustments as projects are underway.

Curtis also has specific skill and background in marketing, business development and supply chain, warehouse and distribution functions.

BIOGRAPHY

Prior to establishing Curtis Research Associates, Mr. Larson held three (3) Vice Presidential positions in sales, marketing, distribution and customer support at Briggs & Stratton Corporation. The last eight years he was an elected officer of the company with responsibility for North American Distribution Sales, dealer networks, customer service and support functions, worldwide product warranty and aftermarket product sales/merchandising programs.

He oversaw service product packaging, warehousing and distribution to North America and Europe, was President of Briggs & Stratton Canada (wholly owned subsidiary) and served as a corporate officer of the corporation.

Previously, as Vice President and General Manager Industrial Engine Sales, Mr. Larson reorganized the outside and inside sales departments automating communication and feedback systems. He doubled engine sales in three (3) years creating $90 million dollars of new sales.

From 1988-1993, Mr. Larson was Vice President of Sales and Marketing for the automotive components division of Briggs & Stratton, now known as Strattec. There he had responsibility for product development and was the primary contract negotiator with General Motors and Chrysler.

Mr. Larson holds a bachelor's degree in Marketing Education from the University of Minnesota and Masters in Business Administration from Marquette University. His experience includes classroom instruction, development of business plans, establishment of joint venture relationships and strategic alliances, development of manufacturing facilities outside the United States and creating and managing sales networks.

CLIENT ACTIVITY

MARKET RESEARCH
Primary and secondary research to assist in product development and determine market size and share. Trend analysis to help predict market changes and adjustments.

SKILLS

SALES/MARKETING -- CHANNEL SYSTEM MANAGEMENT -- RE-TOOL SALES STRATEGIES
Changing market strategies, systems to improve delivery, customer service and cost. Updating sales and marketing channels including electronic commerce and support.

AFTERMARKET SERVICE PARTS, MARKETING, MERCHANDISING
Creating new profitable income streams. Providing new approaches to compete, build company brand, image and sales. Creating companion products and accessories, packaging, and merchandising programs.

NEW BUSINESS DEVELOPMENT
Creating new business stragegies and tactical plans, including contact names, addresses, phone numbers. Curtis Research will do preliminary client calls to test concepts and strageties.

DISTRIBUTION AND PACKAGING OUTSOURCE
Assisting manufacturers who wish to outsource (3rd party) warehouse, packaging and shipping functions. Finding appropriate partners for staff and cost reduction.

DOING BUSINESS WITH THE GOVERNMENT
Assisting manufacturers who wish to do business with the Federal Government. Specializing in business development with GSA (General Services Administration) and DLA (Department of Defense — Defense Logistics Agency).

LONG RANGE PLANNING
Development of business plans and systems to gather market and internal data. Create new strategic direction and systems to monitor progress and effectiveness.

PERSONAL PHILOSOPHY

Mr. Larson's personal philosophy is to build value in his daily activities and relationships. He believes in the importance of the team process and how that can bring forward the best results in any project and absolute ethical conduct in every relationship and transaction. His attitude is aggressive.